FEATURED WORK

Black on Purpose

After years of community building and research, Black on Purpose (C3/C4) was launched in the Fall of 2024 as a bold and authentic brand and campaign created by and for Black men. With a focus in Detroit and Milwaukee, Black on Purpose has reached 1.2 million people, with over 100 pieces of content to create a unique space for Black men to have real, unfiltered conversations about civic engagement, gender and leadership, and the community issues that are directly impacting their lives.

Lifestyle Influencers x State Supreme Courts

To amplify the critical role of the State Supreme Court ahead of the 2024 Fall Election, The League teamed up with over 60 lifestyle influencers in Ohio and Michigan for a dynamic multi-post series. Over three months, this collaboration generated more than 245 pieces of content, reaching over 16 million people. This cohort of creators educated their communities on how the State Supreme Court impacts the issues that matter most to them.

2024 ENVSN Festival

Reproductive Justice took center stage at ENVSVN Fest,  where The League in Action partnered for the 'Real Hot Girl Sh*t: Your Body. Your Rules. Your Rights.' panel. The conversation, moderated by Kimberly Bizu, founder and host of Rich Little Brokegirls, featured Chief Strategy Officer JT Johnson, creator and advocate Deja Foxx, and Michi Cárdenas, a Raíz Community Organizer for Planned Parenthood of Greater New York Action Fund."

When Claude Got Shot

2022 Emmy Winner When Claude Got Shot is a powerful documentary that grapples with the reality of gun violence. The League’s impact campaign consists of deep community engagement, innovative storytelling, and strategic partnerships that work to shift the narrative around this critical issue. In 2023, The League is proud to announce “Courtside Conversations” an interactive event for at-risk youth in partnership with key NBA teams. In 2024 The League is proud to announce that the “When Claude Got Shot” impact campaign won both a gold and silver Anthem Award.

The Rebellious Life of Mrs. Rosa Parks

Produced by Soledad O’Brien Productions, The Rebellious Life of Mrs. Rosa Parks, explores the real Rosa Parks, a determined, powerful, radical activist who dedicated her entire life to fighting for justice. The League’s impact campaign is in service to reframing her legacy, spotlighting the efforts of contemporary Black women who continue her fight, and making clear the importance of teaching true American history. In 2024 The League is proud to announce that the “The Rebellious Life of Mrs. Rosa Parks” impact campaign won a silver Anthem Award.

The Historic Nomination of Judge Ketanji Brown Jackson

To amplify Justice Ketanji Brown Jackson’s historic nomination to the Supreme Court, The League in Action enlisted 34 TikTok and Instagram influencers to combat disinformation and ground their communities over 8 million followers in the significance of representation on the highest court. The League also partnered with Atlanta-based artist Iman Geddy to create a custom shirt that was seen everywhere from the D.C. to Hollywood. Proceeds from the shirts funded Black women’s leadership.

The Essential Campaign

The League's Essential Campaign imagines a future where we value those who do essential work as much as we value the work itself. Our campaign has brought together partners and talent from social change and entertainment, including Angela Bassett, Sherri Shepherd, Jasmine Davis, The National Domestic Workers Alliance, and over 13 notable film festivals.

Full Set Society

Full Set Society is a digital community for GenZennial folks who, in a colloquial sense, want to “do good and stay bad." FSS content infuses culturally competent civics education into the lifestyle space. From online horoscopes to IRL festivals and clubs in Detroit, Atlanta and Miami, FSS is changing the way GenZ thinks and talks about politics.

2023 ESSENCE FEST

In partnership with SheaMoisture and Monkeypaw Productions, The League was proud to cultivate a mainstage panel at this year’s Essence Festival: the largest African-American culture and music event in the United States. The panel, “Colorize: Celebrating The Hairs and Hues of Hollywood” brought together actress and singer Coco Jones, SVP of Culture+Impact at Monkeypaw Productions Keisha Senter, and CEO of SheaMoisture & President of Beauty & Wellbeing at Unilever Cara Sabin. The panelists all spoke to the role Hollywood, brands, and media play in ensuring all skin tones and textures are reflected in the stories we see on screen. Watch the panel here!

The Spotify Party Code

The Spotify Party code consists of principles aimed at guiding event attendees and Spotifiers towards designing welcoming and safe environments for individuals of all backgrounds. Developed by a global cross-functional team at Spotify led by social impact, along with contributions from non-profit organizations and experts worldwide, The League is proud to be an integral part of creating spaces aimed to ensure every attendee has a positive and joyful experience

Lush Voter Guide

In the lead-up 2022 mid-term election, The League in Action partnered with our favorite ethical cosmetics brand Lush to educate their community around key issues like reproductive rights, the environment, and gun control with the goal of staying informed and getting out the vote.

The Big Payback

The Big Payback, a documentary directed by Erika Alexander and Whitney Dow breathes new life into the discussion about reparations and helps communities across the U.S. reimagine what justice and equality can look like. In partnership with the filmmakers, The League developed creative and educational content to support the film’s PBS premiere and to provide communities on the ground with actionable resources.

And She Could Be Next

A groundbreaking docuseries, executive produced by Ava DuVernay alongside a team of women filmmakers of color, asks whether democracy itself can be preserved—and made stronger—by those most marginalized.

And She Could Be Next follows a dynamic slate of history-making candidates and the incredible team of organizers — without whose work, and leadership, nothing would be possible.