ABOUT THE LEAGUE
We use culture to awaken and activate people’s power so that together, we can solve the urgent issues facing the world today. Through our work, we create tipping points that fundamentally shift communities to be more just and equitable. Our end goal: a country where everyone—regardless of race, gender identity, beliefs, age, or ability—can not only survive, but thrive.
Our core team is made up of strategists, organizers, creatives, analysts, and campaigners who have roots in the social change movement. We team up with those from a variety of disciplines—including entertainment, brand marketing, experiential design, and tech—and through these unique partnerships, we dream, design, and deploy narrative change and culture change strategies that respond to both the underlying issues and the urgent challenges we’re facing right now.
We are part of a movement working to make our world a place that welcomes and works for everyone. Our work is always in service to women, people of color, LGBTQ+ communities, and young people. “Intersectionality” is not a catchphrase for us but the foundation of our approach.
Our team connected through the Make It Work Campaign, a three-year initiative to move pocketbook issues like equal pay and affordable child care out of the home and into the national spotlight during the 2016 election. At Make It Work, we experimented with applying narrative and culture change strategies to social change campaigns and saw tremendous success — as well as tremendous potential. When the campaign sunset in 2017, we launched The League with the goal of applying these strategies more broadly and for greater impact.